.Why!!
.Challenge the status quo
.Think differently
.People buy why you do it
.If you do what you believe you attract those who believe in what you believe
.Gut decisions
.Doesn't feel right, i don't know why - the part of the brain that controls decision, doesn't control language
.motivated from the the wrong decision - is not about the result, is about "why"
."I believe...i believe..."
.I have a dream speach...not i have a plan speach
.We follow because not because we have to, but because we want to, we follow for ourselfs
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