.Challenge the status quo
.People buy why you do it
.If you do what you believe you attract those who believe in what you believe
.Doesn't feel right, i don't know why - the part of the brain that controls decision, doesn't control language
.motivated from the the wrong decision - is not about the result, is about "why"
."I believe...i believe..."
.I have a dream speach...not i have a plan speach
.We follow because not because we have to, but because we want to, we follow for ourselfs